ISA specialises in consumer and marketing research and in sensory analysis. We provide information on consumer opinion of a product and consumer reaction to the product, its packaging and advertising. We offer knowledge on the product variations which will interest the consumer the most, why was it this particular consumer who was interested. We indicate the strengths and weaknesses of a product tested, taking into consideration many variables, such as brand positioning, competitors, and point of sale positioning.
One of our services on offer is a detailed product analysis. In such a case, we work closely with our client’s R&D department. We analyse in detail all product elements and their interrelationship. We test the product usability and compare it with its competitor’s equivalent or replacement. We help to eliminate product variants which show low market potential in the early stage of development. We identify key product attributes which our client can exhibit in the best light. Ultimately we integrate work done by the R&D and marketing to increase chances of sale.
One of the most important elements in marketing related to sales strategy, is the product sales context. It greatly influences the consumer perception of the product and thus his purchasing decision. Product packaging, advertising, exhibition or logotype influences the way the context will be recognized by a consumer and if it will be congruent with the consumer expectations. ISA through its scientific methodology can answer these, and other similar questions. Let us work together on the context.
At the basis of our work lay the traditional consumer and product research methodologies, complemented by new neuroscience equipment.
Additionally to the standard research solutions in research companies, ISA has at its disposal a lab to test respondent subconscious reactions.
