Ca. 70% of shoppers in the service-providing space change they decisions under the influence of emotions or an impulse, as a result of visible visual stimuli.
Mobile Eye Tracking is significantly valuable. It shows real and verifiable, not only declared, consumer reactions.
- SHELF TEST Sales space plays a crucial role in marketing, also because often it is the place where the need for purchase is generated.
- KNOW THE NEEDS OF YOUR CUSTOMERS!